The right Digital Transformation framework can be the launchpad your company needs to grow. Getting digital transformation right can help you align your business goals and your business operations.
For a digital transformation to work, it needs a clear framework. The Harvard Business Review explains, “Without a clear understanding, the wrong people are often put in charge, with the wrong resources, and the wrong KPIs, setting the digital transformation project up for failure.”
Since that digital transformation framework is so vital, let’s start at the beginning.
What is Digital Transformation?
Digital business transformation is a little hard to define. This is because a digital transformation can mean different things to different companies. Even more, a successful digital transformation can look differently to segments of the same company.
The Harvard Business Review makes a fascinating suggestion:
“It is time to evolve our view of digital transformation, from a monolithic concept to understand that digital transformation means many different things for different parts of the organization.”
They go on to suggest a digital transformation framework (more on those in a moment).
To define the hard to define, a digital transformation is (according to CIO Magazine) “a catchall term for describing the implementation of new technologies, talent, and processes to improve business operations and satisfy customers.”
Because we are looking at digital transformation, we’re talking about imagining a new future for the company’s operations, and how digital technology can be a part of that future.
What is a digital transformation framework?
Think of a digital transformation framework as a roadmap for success. EWeek says, “A digital transformation framework is a step-by-step plan for successfully implementing a digital transformation strategy.”
Often a company will hire a digital transformation service provider to serve as a guide on the digital transformation journey. These consulting services help to create the framework of digital transformation solutions.
The framework may be written, but it may also have graphics or other schematics to better explain how the pieces of the large enterprise fit together. The framework will provide a common language to discuss business models, digital capabilities, and customer experience.
Key elements of digital transformation framework
Even though digital transformation companies all have different approaches to these frameworks, they will generally cover the same general ground. Here are some of the key elements that will comprise the digital transformation framework:
A digital transformation framework will need to handle all of the technology of the business. From data storage to desktop computers, and from cloud capabilities to social media presence, if it has to do with tech, it goes in the framework.
Not just data storage, but the data itself that the business generates gets a spot in the framework. A digital transformation initiative gives a company a chance to truly understand what data they are generating, and how it’s being used. The digital transformation framework will utilize data science, and deep digs to see what is being stored and where, as well as how it can be used to drive business objectives.
Here, the digital transformation framework will allow room to look at how things get done. How does a memo get circulated? How does an order go from sales to fulfillment? How can technology help these things to happen better, faster, or more smoothly?
Capability to change
The last domain that will appear in most digital transformation frameworks is an assessment of the capacity of the organization to change in the first place.
As we all know, change is hard. Organizational change is even harder. Some companies are built to change and shift and grow. Other organizations are, culturally, perfectly happy to stay the way they are, and to continue to do things as they always have.
As we’ve said in our blog, “Reinvention means your employees have to believe in the future. Without belief, they will fail. Change needs employees with commitment, ownership, and gumption. Top-down mandate and budget approval are insufficient.”
How do you develop a digital transformation strategy?
Developing a digital transformation framework involves 9 steps:
- Determine a need for transformation
- Find a vision for the future
- Decide the areas of change
- Create a means of analysis
- Analyze the target areas thoroughly
- Determine the steps to match the present to the future vision
- Implement those steps
- Analyze results
Digital transformation is a team effort–and it should be. No single person in an enterprise has the skills, knowledge, and perspective to do digital transformation alone. This is one reason that most organizations enlist the help of a digital transformation company, someone who can help from beginning to end.
Conexiam can help. Contact us today!